Prep 1: The Key Influencers visual

The Key Influencers visual in Power BI Desktop allows you to identify and analyse the
factors that influence a particular outcome or target variable. You start by selecting a
target variable or outcome of interest, such as captures, sales, revenue, or
customer churn.

• The Key Influencers visual automatically analyses the relationship between the
  target variable and other fields in the dataset, such as class, zone, or other
  dimensions
• The visual displays a list of fields that have the most significant impact on the
  target variable based on statistical analysis and machine learning algorithms.
• Each influencing field is presented as a tile, showing the strength and direction
  of the relationship with the target variable.
• The tiles provide information such as the percentage of influence, the
  contribution to the target variable, and a visual representation of the impact.
• You can interact with the visual by selecting different influencing fields to
  further explore the relationship and drill down into specific segments or
  categories.
• The Key Influencers visual supports various filtering options, allowing you to
  refine the analysis by applying filters to specific dimensions or subsets of data.
• Additionally, you can adjust the settings of the visual, such as the number of
  influencers displayed, the confidence level, and the type of analysis used (e.g.,
  association rules or decision trees).
• The insights gained from the Key Influencers visual can inform decision-making, strategy development, and targeted interventions to optimize
  outcomes or address influential factors.
• The visual provides an interactive and intuitive way to uncover hidden
  patterns, identify drivers of performance, and make data-driven decisions
  based on the factors that impact the target variable the most.
  The key influencers visual helps you understand the factors that drive a metric you’re
  interested in. It analyses your data, ranks the factors that matter and displays them
  as key influencers. For example, suppose you want to figure out what influences
  employee turnover, which is also known as churn. One factor might be employment
  contract length, and another factor might be commute time.
  When to use key influencers
  The key influencers visual is a great choice if you want to:
• See which factors affect the metric being analyzed.
• Contrast the relative importance of these factors. For example, do short-term captures affect churn more than long-term captures?

Features of the key influencer’s visual

1. Tabs: Select a tab to switch between views. Key influencers show you
   the top contributors to the selected metric value. Top segments show
   you the top segments that contribute to the selected metric value.
   A segment is made up of a combination of values. For example, one
   segment might be consumers who have been customers for at least 20
   years and live in the west region.
2. Drop-down box: The value of the metric under investigation. In this
   example, look at the metric Rating. The selected value is Low.
3. Restatement: It helps you interpret the visual in the left pane.
4. Left pane: The left pane contains one visual. In this case, the left pane
   shows a list of the top key influencers.
5. Restatement: It helps you interpret the visual in the right pane.
6. Right pane: The right pane contains one visual. In this case, the column
   chart displays all the values for the key influencer Theme that was
   selected in the left pane. The specific value of usability from the left
   pane is shown in green. All the other values for Theme are shown in
   black.
7. Average line: The average is calculated for all possible values
   for Theme except usability (which is the selected influencer). So the
   calculation applies to all the values in black. It tells you what percentage
   of the other Themes had a low rating. In this case 11.35% had a low
   rating (shown by the dotted line).
8. Check box: Filters out the visual in the right pane to only show values
   that are influencers for that field. In this example, the visual is filtered to
   display usability, security, and navigation